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The Google Jagger Update
By Glenn Hodgkinson, Tue Dec 27th
h1 align="left" class="style1 style12">The Google Jagger Update What has the Google Jaggerupdate delivered to us as internet users and how has it impactedsearch engine optimization companies? Jagger Update For Internet Users The Google Jaggerupdate was done to try and refine some of the results that wereshowing up in the Google search results by concentrating onweeding out those sites that were not beneficial to the personsearching for their specific search term. Google, and any search engine for that matter, wants todeliver high quality unique and relevant sites. That means thatthey needed to target scraper sites, monetized directory sites,spam sites, link exchanges and Blog spam. With the completion of the Google Jagger update youshould now see more relevant search engine results that are morelikely to be in line with your requirements. Less rubbish andmore good content was the hope and it seems that to a certaindegree this update has been effective and was beneficial ingeneral to the internet user whose preference is Google fortheir search engine. Jagger Update For Search Engine OptimizationCompanies After muchwailing and gnashing of teeth SEO companies are starting to calmdown............a little bit anyway. The Google Jagger updatewas deemed to be the end for search engine optimizationcompanies and there was panic everywhere especially in the earlystages of the update when sites seemed to be dropping like fliesout of the Google results pages. You could here the shouts of "they have gone too farthis time" and "people will start using MSN & Yahoo! moreand more now" any it is open to interpretation just whetherthese two statements hold some truth. One thing is certainthough and that is that Google had to do something, too manyblack hat 'SEO companies' were abusing the previousalgorithms
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and negatively affecting the overall quality of theGoogle search results. Googlecreated this monster initially by putting so much weight oninbound links and it was a relatively easy strategy for SEOcompanies to use that exploited how Google was producingresults. Instantly there came wave after wave of irrelevant linkfarms whose sole purpose was to exploit the Google algorithms,it benefited nobody except the site owner who got away with itand many sites did...............then along came Jagger. The Jagger update seems to affect the waySEO companies need to work by giving more weight to therelevancy of inbound and outbound links,filtering of unacceptable css spam techniques and demotion ofblog relevancy/weight. Instead ofthinking of quantity over quality we have now got to be smarter,just like in real life a recommendation (link) from a highquality company (site) is more beneficial and trustworthy to you(your website) than that from an general ad lost in theclassifieds section of a tabloid (think link farms). It seems that SEO companies have got tonow be more than manipulators; they have got to play more by therules. Search is ever evolvingand so already there are people who are exploiting loopholes inthe Jagger update but they are next in Google's hitlist...........may the battle commence! About the Author: Glenn Hodgkinson is a published, award winning authority in thearea of website development. Having worked on applications formultinational corporations he now resides in Maine USA where heowns a custom web sitedesign company called GB Interactive. About the author:Glenn Hodgkinson is a published, award winning authority in thearea of website development. Having worked on applications formultinational corporations he now resides in Maine USA where heowns a custom web site design company called GB Interactive. |
